An often forgotten era, stuck between WW2 war effort and raging 1960s. A cinematic era of huge changes, vast crowds and mobility. The American theatre’s marquee signs with all their colour and unrivalled popularity brought the cinema to the masses and with it, hundreds and thousands of light bulbs. The signage from this time reflects this mood in America of a new world, opportunities and free time – the precursor to leisure and a constant reference point to us at readerboards. Long live the american style cinema sign. Read some of our latest new below: