Lighting Up Sabzi Street Food with a Retro Illuminated Changeable Sign
Here’s a story about A Retro Illuminated Changeable Sign for a customer, Sabzi Street Food. Based in Scotland, UK, Sabzi Street Food is an Indian restaurant known for its vibrant flavours, colourful dishes. Not to mention it’s authentic street-food style dining experience. To match their lively atmosphere, they chose one of our changeable illuminated signs . This is perfect way to grab attention both day and night. Inside and OUT!!!!
With its bold, glowing display and easy-to-update message board, the new sign allows Sabzi Street Food to share daily specials. What’s mopre it promote offers, and welcome customers with style. It’s a practical, eye-catching solution that reflects the restaurant’s personality. Furthermore it ensures their messages are always fresh and visible.
We’re proud to help Sabzi Street Food shine brighter in their community. More importantly we can do the same for your business too.
Explore our range of illuminated and changeable signs to make your brand stand out.
Here’s a bit of History regrading Sabzi’s Immergence as a nmajor pl;ayer in the Edinburgh street food scene.
Origins & Early Ideas
Sabzi was created by the Singh family: mother Paula, sons Ryan and Stevie Singh. foodanddrink.scotsman.com+3Edinburgh News+3The Scotsman+3
Inspiration: The idea came during 2020 (early in the COVID-19 period) from a “eureka moment” while Paula, Ryan and Stevie were sharing home-cooked Punjabi food at family meals. Consequently they felt that many Indian restaurants weren’t delivering enough authenticity in flavour or home-cooked feel. The Scotsman+2Edinburgh News+2
From Pop-Up to Permanent
Pop-Up beginnings: Sabzi started as a weekend pop-up in Leith (Edinburgh), operating out of the family’s existing café, Coffee & Cream. However,on weekends they would serve Punjabi street food dishes prepared by Paula and Ryan, promoted via social media (especially Instagram). Furthermore, Stevie contributed via photography, design, menu idea-development etc. Edinburgh News+3foodanddrink.scotsman.com+3The Scotsman+3
Menu style & evolution: The menu changed weekly, featuring home-cooked Punjabi street food dishes such as chole bhature, keema toastie, kati rolls, paneer dishes, etc. In addition, they also made mindful choices about options like vegan dishes. The flexibility of a pop-up allowed experimentation. Edinburgh News+1
Transition to a Restaurant
Permanent location: By mid-2021 the Singh family decided to make Sabzi a permanent restaurant. Conequently, they converted their café Coffee & Cream (in Leith, Edinburgh, at 162 Ferry Road) into Sabzi. Off course, this involved physical renovation (new paint, colourful murals), rebranding, an expanded menu, and creating a sit-in restaurant rather than just takeaway / pop-up service. foodanddrink.scotsman.com+2Edinburgh News+2
Motivation for change: Several factors pushed that move:
Success of the pop-up — positive reception, demand from locals. foodanddrink.scotsman.com+2The Scotsman+2
Vision: They wanted customers to feel transported — to capture the smells, colours, flavours of Punjabi street food and Delhi markets, but in Leith. Edinburgh News
Time For A Retro Illuminated Changeable Sign
Branding & ambience: The signage, murals, the layout of the premises reflect vibrancy. Their premises was a converted Blockbuster video store, which gives the space character (some of that old signage remains as a nod to the building’s history). Spotted by Locals
Media & public profile: Sabzi was featured in local food-press reviews and articles as a new and exciting authentic Punjabi street food offering. Moreover,it also appeared on BBC Two’s “Britain’s Top Takeaways” in 2022. This meant increased visibility. foodanddrink.scotsman.com+1
Community & customer connection: They emphasize home-cooked food, family recipes, and treat customers like guests. They keep evolving the menu, keeping things fresh. This connection helps build loyalty and differentiate from generic or mass-market Indian / Punjabi restaurants. Spotted by Locals+1
